Real Estate: The Power of the Internet Real Estate by Lisa Dean - May 4, 20190 Emerging online platforms have found themselves in the midst of the real estate investment industry. Looking towards 2020, today’s rapid economic and social changes will transform the real estate industry environment into digital communication. Already, thousands of people are migrating from countries and cities across continents. Emerging markets are swelled with new immigrants each year seeking to rent out or purchase property for investment opportunities. The emerging markets’ middle class is growing, and along with it, a demand for more specific types of properties. This is the beginning of the global real estate universe – it is an expanding balloon of opportunities and emerging economies. The need for a specialized online real estate platform swayed naturally into place as the demand for innovation, convenience, and cost-effective communication solutions increased. The consumers have been online for the past decade and will continue to use online resources as a way to confirm almost all purchases, trends, living conditions, locations, employment, and recreational activities. Online real estate platforms may help, in this case, create a more unique and integrative consumer analysis by exploring consumer behavior through them. But what does this mean, exactly? Technology has guided consumers towards a different lifestyle. People today and in the future will no longer need to primarily contact real estate agents to check out property information or walk around a foreign city exploring homes for sale as a primary point of contact. In response to the migration needs, technological innovation and to the extent of sustainability, the drive towards online solutions has become necessary. For no other reason than the fact that consumers have gone digital, to begin with. By 2020, it is predicted that property seekers may simply scroll through an application for real estate across a manifold of properties, follow real estate agents, like, comment and share amongst each other the desired locations. Of course, this does not mean one can purchase property just by tapping an iPad. The real estate purchasing process is far more complex than that. It simply means that space for window shopping properties across nations exists, giving the buyers and sellers a freeway communication opportunity. Competition for real estate management assets will intensify. Possibilities for collaborations in the real estate industry will increase. A broader range of risks may emerge. New management strategies for real estate properties will become inevitable. With the coming of the year 2020, real estate agents and realtors prepare for the new real estate trend – staying connected online – the international real estate platform.