The Hinch Effect: Cleaning products in the social media spotlight

Chances are that, if you’ve been down the cleaning aisle of any shop recently, there’s been a few more empty shelves than normal. Is the Zoflora stock looking a little low? The Minky cloths and Morrison’s sponges not been back in weeks? The reason for this cleaning clean-up is perhaps the most productive Instagram trend… Continue reading The Hinch Effect: Cleaning products in the social media spotlight